WELCOME TO THE PLANETARY HOME IMPROVEMENT STORE ︎︎︎ TO FIND A PRODUCT, PLEASE SCROLL DOWN ON THE HOME PAGE ︎︎︎ The home improvement store is a geological site on demand. Rockwool, Sheetrock, Quikcrete. Materials are processed into products, packaged, stockpiled, stacked, and sold across global DIY supply-chains, from Bauhaus to OBI and Hornbach. Basalt, gypsum, limestone. Material economies are severed from mineral entanglements with millennia of rock, fossil, plant, and stone. The store is the modern quarry. It takes 1 day to install drywall; it takes 299 million years to form gypsum. ︎︎ TO FIND A PRODUCT, PLEASE SCROLL DOWN ︎︎︎

You are currently
shopping in the


Holocene - Cambrian
Present - 550 MYA

50% Portland Cement (limestone, clay, shale)
25% Filler (fly ash)
10% Cellulose (wood pulp)
15% Mica
According to a manufacturer of fiber cement cladding, “These wood-look cement planks could fool the neighbors! After all, it’s all about putting up a good façade.” This particular mix of fine cement and cellulose fibers spans across hundreds of millions of years of geological eras (cement being limestone from the late Jurassic period), yet takes just 3 days to produce an optically convincing wood alternative. Being hard, homogenously flat, and receptive to adhesives and grout, fiber cement sheets are also invisibly installed as backer boards for tiles, wall cladding, and countertops.The infusion of cement with wood particles makes for "no-rot" boards that can be molded and coated in a vast range of colors, styles, surface effects, UV protection, even iridescence (reflex coating). Among popular residential products are natural-look wood siding boards, replete with "authentic" faux wood grooves that are “more elegant than [plastic] vinyl” and "Engineered for Climate®".

Dissolve bales of pulp in water ︎︎︎  mill to desired fineness ︎︎︎ add slurry in large vats ︎︎︎ add cement ︎︎︎ rotate cement-fiber-water slurry in cylindrical sieves ︎︎︎ wind product around format roll and push through cutting blade ︎︎︎ press panels under pressure to release extra water ︎︎︎ cement hardens and releases heat ︎︎︎ wait three weeks for setting OR bake in high-pressure autoclaves that steam and cure boards [energy-intensive] ︎︎︎ dry panels in oven ︎︎︎ color coating (optional) ︎︎︎ cut and finish ︎︎︎ pack and ship